ESB logoEntrepreneurship and Small Business

Entrepreneurship and Small Business Certification

The ESB certification is built to test and validate foundation-level concepts and knowledge in entrepreneurship and small business management. These core concepts include entrepreneurship; recognizing and evaluating opportunities; planning for, starting, and operating a business; marketing and sales; and financial management.

Objective domains

The entrepreneur
  • Identify the characteristics of entrepreneurs
  • Given a scenario including a selfassessment outcome, identify the strengths, weaknesses, and risk tolerance the selfassessment identifies and how to compensate with services
  • Given a scenario, recognize a business opportunity
  • Identify the risks, benefits, opportunities, and drawbacks of being an entrepreneu
Opportunity recognition
  • Identify the benefits and drawbacks of different types of opportunities (e.g., start a new business, buy an existing business, and buy a franchise)
  • Given a scenario, analyze the demand for the goods or service and opportunities in an environment
  • Given a scenario, identify the customers or potential customers for a business
  • Given a scenario, recognize a value proposition
Starting a business
  • Identify the purposes and value of a business plan
  • Identify the appropriate legal structure, benefits and drawbacks for different legal structures for a business
  • Given a scenario, identify different types of licenses and regulations that are required
  • Identify the benefits and drawbacks of various sources of start-up funding: Equity (friends/family, angels, venture), Debt (bank, credit cards, personal loans), and Grants (government, foundation, corporate)
  • Given a scenario, identify support that is available for the business on a local, state, and federal level
  • Identify the ethical practices and social responsibilities of a business
  • Identify potential exit strategies for a business
Business operations
  • Given a scenario, identify key positions and human capital needs(including compensation and benefits)
  • Given a scenario, determine whether work can be completed by the owner or whether employees or service providers are needed
  • Given a scenario, identify the taxes that are required
  • Given a scenario, identify intellectual property issues of trademarks, copyrights, and patents
  • Given a scenario, identify standard operating procedures (e.g., setup, conduct, internal controls, separation of duties)
  • Given a scenario, identify the factors that lead to sustainability
  • Given a scenario, identify milestones as part of a growth strategy
Marketing and sales
  • Given a scenario, develop a sales strategy and identify characteristics of a successful sale
  • Given a scenario, identify and analyze the costs/benefits of finding customers
  • Given a scenario, identify how to retain customers and develop a relationship with repeat customers
  • Given a scenario, determine value and methods of communication including: web sites, brochures, social media, and advertising
Financial management
  • Given a scenario, interpret basic financial statements such as income statements and balance sheets
  • Given a scenario, identify the factors that influence credit ratings and the importance of a positive credit rating
  • Given a list of expenses, identify which are fixed versus variable
  • Given a scenario, identify the factors that impact the price to the customer
  • Given a scenario, identify and analyze cash flow including: accounts receivable, accounts payable, inventory, and debt
  • Given a scenario, create a cash flow budget
  • Given a scenario, identify the break-even point for the business

Download exam objectives

Exam details

Exam releases (including languages)
ESBX+ = Recently Released

X = Released

“Date” = Planned Release Date

“Blank” = Unavailable/Undetermined

Country-specific Exams Products English
ESB Exam X
GMetrix Practice Test X
Universal Exams Products English
ESB Exam Q3
GMetrix Practice Test Q3
Exam retirement
ESBNo retirements are planned for this product at this time.
Exam lengths

ESBESB (exam is 50 minutes):

  • U.S. – Entrepreneurship and Small Business Exam – 45 Questions
Retake policies
ESB

  • If a candidate does not achieve a passing score on an exam the first time, the candidate must wait 24 hours before retaking the exam.
  • If a candidate does not achieve a passing score the second time, the candidate must wait 2 days (48 hours) before retaking the exam a third time.
  • A two-day waiting period will be imposed for each subsequent exam retake.
  • There is no annual limit on the number of attempts on the same exam.
  • If a candidate achieves a passing score on an ESB exam, the candidate may take it again.

Test results found to be in violation of this retake policy will result in the candidate not being awarded the attempted credential, regardless of score.

This policy applies to both voucher-based and site-license-based Certiport Authorized Testing Centers.